It was July 2015, we went to NYC for a tradeshow to discover new fabrics. It was all very new to us as we just began to sew our own products in house. At the same time, we discovered another tradeshow for brands to display future products. Many top brands were there: Toms, Freepeople, Alo, Beyond Yoga, Alternative, and so on.. Immediately, we wanted to check it out and admire the products being displayed. The only problem? We had to be a registered buyer of a store to attend. But that didn’t stop us! We created a story/alias and got in.
Time was spent walking up and down the aisles and that’s when it was noticed that EVERYONE was going for a racer stripe look. Whether it was around the ankles or on the thighs, it seemed to be on trend. We weren’t able to browse for long before we were approached by tradeshow staff and kicked out. They caught on and realized we were a brand ourselves, not a buyer. I was the only one who got caught and kicked out.
We arrived back at the shop the next day and immediately started thinking up a product idea for racer stripes. After making numerous samples and designs, we finally thought up the idea to make our stripes out of mesh. Boom! That was it. We had our product designed, made, and ready for sale within 2 weeks. As I mentioned before, brands typically have to design a product 6+ months ahead of time.
So, we saw the trend at the tradeshow and used our in-house manufacturing to beat everyone else to market! The rest is history! It was put out for release, and we immediately received a big response. Our Apex Leggings went on to be the number one selling product for a year straight, and put our brand on the map. The popularity was even able to attract wearers such as Danica Patrick, Kaitlyn Bristow, and Bethany Frankel.
With this release of Apex Leggings we decided to go back to our original color combos of all Black mesh. Our goal is to give you a sleek contrasting look and have you feeling confident no matter what activity you are doing. If you have any questions about our Apex Leggings shoot me an e-mail at: email@example.com or our team: firstname.lastname@example.org